100 YEARS OF BUILDING TRUCKS HAS TAUGHT US ONE THING: WE’RE NEVER DONE LEARNING.
Building on 35 years experience and reputation as #1 in the Japanese heavy- and medium-duty truck market, Hino Motors, Ltd. is now the fastest growing truck manufacturer in the U.S.
What you might not know is that the Hino Brand is almost 80 years old and is recognized globally as one of the largest truck manufactures in the world. In fact, chances are, if you've ever ridden public transport in Australia, Japan, New Zealand or Korea, you were probably on a Hino Bus!
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1993
1984 in the United States was a time of promise. Ronald Reagan began his second term as President looking to build on a successful first term. The world’s best athletes arrived in Los Angeles for the 1984 Olympic Games. 1984 also marked the arrival of Hino Trucks into the U.S. market.
Coming to America. Hino’s American story begins three years before Hino trucks were available for sale in the United States. In 1981, the U.S. air base in Yokota, Japan bought two Hino RE deluxe touring buses for use in recreation outings and long-distance sightseeing tours for the families of U.S. Air Force personnel stationed at the base. This break with long-standing policy of U.S. armed forces in Japan to use only American brands in bus transportation was a result of American recognition of the quality of the Hino product. It would soon be time to seize the opportunity to provide this quality to the rest of the American market.
Hino marked its introduction to the U.S. market when the first fully assembled FF175 rolled off the assembly line on August 4th, 1983. Hino had the product, but it still needed a manufacturing and distribution presence in the United States. This was addressed with the establishment of Hino America Distributor Incorporated (HADI), and then later Hino Diesel Trucks (HDT). Hino Diesel Trucks would become the sole distributor in 1986.
With a unified focus, Hino concentrated efforts during its first decade on building brand recognition and the outstanding reputation that it had already gained in other markets across the world. Hino initiated a number of strategies to jump-start sales momentum, including multiple trips to the Hino Motors, Ltd. headquarters in Japan for successful dealers. It gained national visibility through presence at tradeshows such as the SAE Expo where it had a chance to flex its engineering muscle. 1990 would also mark a new chapter for HDT as it opened a new U.S. headquarters in Orangeburg, New York.
1900
1950
1984
My FE17s performed beautifully I have owned 14 Hinos and loved every one of them.
Stan Sacco, Sacco’s Transport
1918: Toykyo Gas and Electric independently designs and produces the TGE-A
1946: Hino Commences marketing of heavy duty trailer type diesel trucks and diesel engines.
1961: "HINO CONTESSA 900", a passenger vehicle, was introduced.
1964
HINO RANGER KM - first 3.5-ton medium-duty truck, was introduced.
1983
Hino Motors Ltd. (HML) held a ceremony to kick off shipping its 1st medium-duty diesel truck to the U.S. at the FF line of the Hino plant.
1990
Hino celebrates new offices in Orangeburg, New York.
They just don’t seem to break down. I can’t recall performing anything other than routine maintenance on any of them.” Steven Athens, Eder Brothers, Westhaven, CT.
1994
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1995
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1999
2000
2001
2002
2003
Hino’s second decade in the U.S. market coincided with the explosion of the information superhighway we all know as the world-wide web. It also featured athletes O.J. Simpson and Tiger Woods making headlines for completely different reasons. While the fear of the Y2K bug that never materialized caused many to prepare for difficult times, no one could prepare themselves for the tragic events that occurred on September 11th, 2001.
Coming to America. Hino’s American story begins three years before Hino trucks were available for sale in the United States. In 1981, the U.S. air base in Yokota, Japan bought two Hino RE deluxe touring buses for use in recreation outings and long-distance sightseeing tours for the families of U.S. Air Force personnel stationed at the base. This break with long-standing policy of U.S. armed forces in Japan to use only American brands in bus transportation was a result of American recognition of the quality of the Hino product. It would soon be time to seize the opportunity to provide this quality to the rest of the American market.
Hino marked its introduction to the U.S. market when the first fully assembled FF175 rolled off the assembly line on August 4th, 1983. Hino had the product, but it still needed a manufacturing and distribution presence in the United States. This was addressed with the establishment of Hino America Distributor Incorporated (HADI), and then later Hino Diesel Trucks (HDT). Hino Diesel Trucks would become the sole distributor in 1986.
With a unified focus, Hino concentrated efforts during its first decade on building brand recognition and the outstanding reputation that it had already gained in other markets across the world. Hino initiated a number of strategies to jump-start sales momentum, including multiple trips to the Hino Motors, Ltd. headquarters in Japan for successful dealers. It gained national visibility through presence at tradeshows such as the SAE Expo where it had a chance to flex its engineering muscle. 1990 would also mark a new chapter for HDT as it opened a new U.S. headquarters in Orangeburg, New York.
2000
J.D. Power and Associates ranked Hino “Highest in Customer Satisfaction Among Cab-over Medium Duty Trucks”.
2003
Joint venture with Penske Automotive Corp. Hino’s full-scale entry into US market begins.
Officially opened National Parts Distribution Center in Memphis, TN. Combined locations in NY and CA to strengthen parts supply system for dealers.
2007
Began producing conventional models at the Williamstown, West Virginia plant.
2004
2005
2006
2007
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2009
2010
2011
An American success. Hino began its third decade in the U.S. market with a new conventional model product lineup designed specifically to meet the demands of the American marketplace. With the U.S. medium-duty truck business predominantly a conventional market, Hino was now able to immediately compete and win over a much larger customer base. This customer base didn’t take long to notice as the company experienced record sales.
Hino moves assembly operations to Williamstown, WV where it would also make an additional $3 million investment in 2012. This move would give Hino the production capacity it needed to meet the strong demand being generated for the Hino product. Earlier in the decade, Hino had also opened a National Parts Distribution Center in Memphis, TN to centralize and strengthen parts supply capabilities.
The perseverance of the Hino Team and its dealer network began to pay off in the latter part of the decade. Beginning in 2010, Hino reported strong year-over-year truck sales growth as its SCR technology proved to be a winner in meeting the stringent EPA 2010 regulations. This growth was aided by the long-awaited re-launch of its cab-over model, the model 195/195h in 2012. Along the way Hino amassed numerous industry awards for customer satisfaction and new product excellence. Hino completed its third decade with more dealer points and more Hino Trucks on the roads of America than at any time in its history, setting the stage for what promises to be a very bright future.
2012
2013
2014
2015
2016
2017
2012
Hino introduces the first Diesel-Electric Hybrid Medium Duty Truck to America
2005
2010
Hino introduces industry-leading 5 year/250,000 mile extended engine warranty.
2013
Hino 195h model “Truck of the Year” by the American Truck Dealers Association (ATD).
2010
Hino 268 model awarded “Truck of the Year” by the American Truck Dealers Association (ATD).
2008
J.D. Power & Associates award for Medium-Duty Truck Customer Satisfaction
2018
Hino Trucks Enters into Class 8 with Diligence
2018
Considering our remarkable success in Class 4-7 in North America, and our growing global presence in the Class 8 market, entering the North American heavy duty segment made sense as the next logical step. Hino Trucks unveiled a new line of trucks at the 2018 Work Truck Show in Indianapolis, IN. Carrying the name Hino XL Series, this all-new lineup rounds out Hino Trucks Class 7 product offering and launches them into the Class 8 market for the first time in the U.S.
In August of 2019, after outgrowing our Williamstown plant, we invested $100MM and moved manufacturing to a new, state-of-the-art facility in Mineral Wells, WV. With over 470 employees and growing we're able to increase our capacity here for many years to come.
2019
Hino Moves Manufacturing to Mineral Wells
2019
In October of 2019, Hino unified its entire lineup of trucks, including model names. The new ‘M Series’ Class 4/5 COE’s and new ‘L Series’ Class 6/7 Conventional trucks, which combined with Hino’s recently launched ‘XL Series’ Class 7/8 vehicles, creates a cohesive family of commercial trucks.
Hino Trucks announced, Project Z, the Company’s development path to zero emissions vehicles (ZEV), ranging from class 4 to class 8. Showcasing the most comprehensive line-up of zero emissions trucks and partnering with technology leaders in advanced electrification drive systems.
2020
Hino Trucks Announces “Project Z” – Paving the Path to Zero Emissions
2020
L SERIES
XL SERIES
PAST MODELS CAB OVER/HYBRID & CONVENTIONAL
HINO L6 25,950 GVW
HINO L7 33,000 GVW
HINO XL7 33,000 GVW
HINO XL8 62,000 GVW
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